St. Augustine Florida continues to grow every day in those interested in golf, making it relatively easy to attract players of all ages and skill levels.
Jeff Rowe is the First Assistant Golf Professional at St. Johns Golf & Country Club in St. Augustine, Florida. Jeff is growing the game of golf at one of the top Clubs on Florida’s First Coast.
Question: What are your instructional programs/goals for this year?
Answer: This year, we created a new junior developmental program. This program will involve fun, interactive games while building the proper fundamentals of the golf swing. Currently, we have 101 juniors registered in our Go Future programs.
Q: Summarize your plan for continuing to grow your facility’s programs.
A: We are working with our local schools to help bring golf to all juniors in Florida by advertising our junior summer program.
Q: What strengths do your facility and location have that you incorporate into your programming? What are the challenges that you face?
A: In St. Augustine, the interest in golf continues to grow every day making it relatively easy to attract players of all ages and skill levels. Our price point and course condition are also strengths as we are the best value in the area.
Q: Why do people come to you and why do they stay?
A: Our golfer retention is due primarily course conditions – our greens are always in great shape. We also have a newly remodeled clubhouse with amazing staff in all departments.
Q: Please share a story of a student (current or former) who has stood out because of their passion for learning and playing the game, personal growth, improvement, tournament success or major achievement such as winning an award, earning a scholarship or becoming a PGA Pro.
A: One student just started taking lessons with me last year. He came to me after his interest in the game grew after just a few visits to the driving range. I started working with him on a weekly basis building a good foundation with the proper fundamentals. Long story short, he joined The First Tee Program and played in a few tournaments. He was able to improve his skills and technique to place 6th in one of his recent tournaments! For his performance and determination, I am proud of him.
Q: What personally drives you to growing the game? What gives you the most joy on a daily basis?
A: My goal is to grow the game for generations to come while learning how to be the best teacher possible for my students and my personal growth.
Q: Why did you choose golf as a career?
A: I started playing golf in my mid 20’s and enjoyed all aspects of the game, especially firing low scores. Around 2008, I was in the construction business, but due to the recession my career fell through. I decided to make a move and switch to golf – my best decision.
Go Futures Quick Tips:
- Create fun and interactive programs
- Consider your price point coupled with course conditions
- Take time to build a good, foundational program