The core objective of Go Futures is to grow the game. In our spotlights, we showcase the achievements of our industry professionals’ player development programs.
A core objective of Indigo’s “Go Futures” initiative is to highlight the achievements of our of player development instructors, teams and facilities.
“Our strength is having a community that wants to support youth golf.” – Mark Marshall, Go Future Spotlight
Mark Marshall, PGA Masters Professional at Lake Monticello Golf Course focuses on growing the game of golf and helping golfers to improve and enjoy the game we all love.
Review our Q&A line up with Mark Marshall:
Question: How many overall participants did we have in Go Futures programs in 2020?
Answer: At Lake Monticello we had 36 juniors participate in PGA Junior League and I personally taught 203 private lessons during the golf season.
Q: Summarize your plan for continuing to grow your facility’s programs.
A: At Lake Monticello, we focus on junior and adult programming. Our junior programming includes, fall and spring PGA Junior League, summer PGA Junior Camps, and a Parent/Child tournament. As for adult programming, I created my own ‘Player Pathway’ that includes 4 levels of instruction to make adults more comfortable on the course.
Q: What strengths does your facility and location have that you can incorporate into your programming? What are the challenges that you face?
A: Our strength is having a community that wants to support youth golf. Our youth golf foundation provides financial support to each child in PGA Junior League to offset the costs for families.
We frequently are challenged with our limited range, only 12 spots, and no short game practice area. This limits our group instruction as we do not want to close the range to members and residents.
Q: Why do people come to you and why do they stay?
A: My strong client base has referred me through word of mouth and gave me a promising reputation for keeping instruction non-intimidating. I make students feel relaxed and at ease through simple instruction concepts and focus on the student’s learning style, skill level, and goals to get them results.
Q: Please share a story of a student (current or former) who has stood out because of their passion for learning and playing the game, personal growth, improvement, tournament success or major achievement such as winning an award, earning a scholarship or becoming a PGA Pro.
A: One student was signed up by his grandparent for private lessons. This student’s confidence was low as he tried other sports with no success and was not interested in activities outside of video games. Through lessons, we developed a good rapport and I was able to encourage him to join PGA Junior League. Two years later, he loves golf, leads our PGA Junior League Team, and lives a healthier lifestyle. This summer he is looking forward to playing on VSGA Junior Circuit.
Q: What personally drives you to growing the game? What gives you the most joy on a daily basis?
A: My passion for teaching and growing the game comes from a love of building relationships with individuals. My favorite part is seeing a student’s journey into golf by watching them grow and gain confidence in their game. I love it when people experience success and develop the belief that they can play golf and enjoy it.
Q: Why did you choose golf as a career?
A: My dad introduced me to golf at a young age and we played a lot at the golf clubs we belonged. At each facility, I always looked up to the PGA Professionals and knew that I wanted to be like them. There’s no better reward than working around a game I love.
Q: There are 8 revenue streams of an instructional program. Please identify which of the following you offer and, if available, add the number of participants and/or revenue for 2020.
A: Private Lessons (203 in 2020), PGA Junior League (36 participants in 2020), High School Prep, Playing Opportunities, Women’s Programs and Fitting.
Go Futures Quick Tips:
- Focus Community Support
- Develop a Player Pathway
- Keeping Instruction Non-intimidating
Learn more about Mark Marshall.