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Community Partnership

The Cincinnati Recreation Commission provides one of the nation’s best parks and recreation programs, including a six-course golf portfolio.

BACKGROUND

The Cincinnati Recreation Commission provides one of the nation’s best parks and recreation programs, including a six-course golf portfolio. After five years of declining revenue under the operation of another national management firm, the City sought a new direction.

Indigo Golf Partners won the bid to manage this portfolio with a mandate to reverse sharply declining revenue numbers. Our corporate operations, maintenance and marketing teams traveled to Cincinnati to work with existing managers and staff to build a new culture of Revenue, Service and Quality.

IMPLEMENTATION

The team quickly developed a 300-plus item punch-list for each of the six courses. In just two months, Indigo Golf Partners changed all legal, financial, operational, marketing and personnel management aspects of the facilities. The transition was fast and effective, and seamless for the golfers.

Course and facility conditions improved immediately with resounding customer feedback: “best ever.” Indigo Golf Partners created a new Regional Superintendent position to direct and train each of the six courses’ superintendents. A new management structure at each course combined two positions – General Manager and Director of Golf. This put more responsibility on each of the course’s Head Golf Professionals to successfully manage his / her golf operation. Indigo Golf Partners added two new positions for the Cincinnati portfolio – a Marketing Director and a Sales Director. Both would focus solely on increasing rounds and revenue. All of this occurred in the first 90 days of operation.

In true partnership fashion, Indigo Golf Partners embraced the City’s mission statement of providing recreational activities for the whole community. Indigo Golf Partners implemented easier accessibility, community- focused fundraising events and customized junior programs specifically for our partner.

RESULTS

It didn’t take long to see a return in Cincinnati. The portfolio saw steady increases in annual revenues over the next few years – reaching seven figures. Golfers returned to the courses to experience the new conditions. Marketing initiatives enticed new golfers to the CRC fold. Major overhauls of the portfolios’ food-and-beverage programs brought more customers to the grilles and restaurants while outing and tournament rounds climbed dramatically. Where available, wedding and banquet sales grew substantially.

From the Cincinnati Recreation Commission:

“True partnership that is really working.”

“Indigo Golf Partners has created a ‘revenue culture’ at each facility and led the turnaround in gross revenue.”

“Indigo Golf Partners achieved superior guest services in a fun, family atmosphere.”

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