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Attention to First Class Service

Dauphin Highlands Golf Course sits in the peripheral of the Harrisburg, Pennsylvania market.

BACKGROUND

Dauphin Highlands Golf Course sits in the peripheral of the Harrisburg, Pennsylvania market. The facility offers golfers a stunning, well maintained 18-hole golf experience, fully-stocked golf shop, full practice facility, bar and grill, on-course beverage service and halfway house.

Indigo Golf Partners assumed management from the Dauphin County General Authority in 2012. Under the Authority’s oversight, Dauphin Highlands had been breaking even, but failed to grow rounds or revenues.

IMPLEMENTATION

The Indigo Golf Partners team recognized the golf course and other social amenities were underutilized. Our core focus was to increase activities and participation for the entire family, including rounds of golf. A survey of local competition helped Indigo Golf Partners determine the upgrades the facility would need to add new golfers and woo old golfers back to the fold.

Indigo Golf Partners places its highest value on stellar customer service and aggressive programming to increase utilization. The team introduced its proprietary “ACE the GUEST Experience™" training program. Each employee would commit to providing a welcoming attitude to each and every guest, every single day. Other top priorities included:

  • Recapturing the local golf community
  • Revitalizing the restaurant with new menus
  • Developing new player programs and events
  • Marketing and advertising the facility for outings

RESULTS

It didn’t take long for the Indigo Golf Partners management group to show results at Dauphin Highlands. In less than one year, the facility experienced a 20% increase in golf revenue, and by year three, Dauphin Highlands achieved golf revenues and rounds last experienced in 2000.

The Authority’s comments include praise for:

“… improved financial outcome for our taxpayers. All are appreciated."
“… enhanced quality of playing conditions.”
“… attention to first-class service.”

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About the Author
With 30 years’ experience in golf, Mike oversees Indigo Golf Partners growth plans and specific lease, acquisition, consulting and third-party management opportunities. He enjoys an invaluable talent of dissecting ways golf courses, country clubs and resorts can create significant new revenue and save expenses without compromise to quality. Previously, Mike managed the company’s vast southeast portfolio. A PGA member, he is a graduate of Mississippi State University, an avid cyclist and diehard college football fan.