Dauphin Highlands Golf Course sits in the peripheral of the Harrisburg, Pennsylvania market.
BACKGROUND
Dauphin Highlands Golf Course sits in the peripheral of the Harrisburg, Pennsylvania market. The facility offers golfers a stunning, well maintained 18-hole golf experience, fully-stocked golf shop, full practice facility, bar and grill, on-course beverage service and halfway house.
Indigo Golf Partners assumed management from the Dauphin County General Authority in 2012. Under the Authority’s oversight, Dauphin Highlands had been breaking even, but failed to grow rounds or revenues.
IMPLEMENTATION
The Indigo Golf Partners team recognized the golf course and other social amenities were underutilized. Our core focus was to increase activities and participation for the entire family, including rounds of golf. A survey of local competition helped Indigo Golf Partners determine the upgrades the facility would need to add new golfers and woo old golfers back to the fold.
Indigo Golf Partners places its highest value on stellar customer service and aggressive programming to increase utilization. The team introduced its proprietary “ACE the GUEST Experience™" training program. Each employee would commit to providing a welcoming attitude to each and every guest, every single day. Other top priorities included:
- Recapturing the local golf community
- Revitalizing the restaurant with new menus
- Developing new player programs and events
- Marketing and advertising the facility for outings
RESULTS
It didn’t take long for the Indigo Golf Partners management group to show results at Dauphin Highlands. In less than one year, the facility experienced a 20% increase in golf revenue, and by year three, Dauphin Highlands achieved golf revenues and rounds last experienced in 2000.
The Authority’s comments include praise for:
“… improved financial outcome for our taxpayers. All are appreciated."
“… enhanced quality of playing conditions.”
“… attention to first-class service.”
