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Enhanced Quality of Playing Conditions, Improved Financial Outcome for Our Taxpayers

Dubsdread Golf Course sits on the northeast side of the Orlando market.

BACKGROUND

Dubsdread Golf Course sits on the northeast side of the Orlando market. The facility offers golfers a well maintained 18-hole golf experience, fully stocked golf shop, full practice facility, bar and grill, and on-course beverage service.

IMPLEMENTATION

Indigo Golf Partners assumed management in 2013. The course was renovated years earlier, but stagnated in the market, failing to grow rounds and revenue. The Indigo Golf Partners team immediately recognized opportunities for increased utilization in a very competitive golf market. Our core focus was to increase activities and participation, including rounds, revenue and programming for the entire family.

We place the highest value on stellar client service and aggressive programming to increase utilization. The team introduced its proprietary “ACE the GUEST Experience™” training program. Each employee would commit to providing top-level service to each guest, every single day. Other priorities included:

  • Recapturing the local golf community
  • Developing new player programs and events
  • Marketing and advertising the facility for outings

RESULTS

It didn’t take long for the Indigo Golf Partners to show results at Dubsdread. In Year Two, the facility experienced a 20% increase in golf revenue and in Year Three achieved another 10% increase.

City’s comments include praise for:

“… enhanced quality of playing conditions.”
“… improved financial outcome for our taxpayers.”

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About the Author
With 30 years’ experience in golf, Mike oversees Indigo Golf Partners growth plans and specific lease, acquisition, consulting and third-party management opportunities. He enjoys an invaluable talent of dissecting ways golf courses, country clubs and resorts can create significant new revenue and save expenses without compromise to quality. Previously, Mike managed the company’s vast southeast portfolio. A PGA member, he is a graduate of Mississippi State University, an avid cyclist and diehard college football fan.