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Ka'anapali Golf Courses

A 1,200-acre beach and golf resort on Maui, Ka’anapali offers three miles of white sand beaches, clear turquoise water and two 18-hole championship golf courses.

BACKGROUND

A 1,200-acre beach and golf resort on Maui, Ka’anapali offers three miles of white sand beaches, clear turquoise water and two 18-hole championship golf courses. In the ’70s and ’80s, the Aloha State’s first planned resort drew Palmer, Nicklaus, Stephenson, Lopez and other big names to the Kai (north) and Royal (south) courses. Fast forward and Ka’anapali was showing its age. After the PGA Senior Tour pulled out of its annual event, resort ownership knew Ka’anapali was in desperate need of professional help.

IMPLEMENTATION

Indigo Golf Partners’ visit to Ka’anapali confirmed suspicions that the course had fallen further into disrepair – a quick fix was impossible. Hotel operators refused to send golfers to the Ka’anapali courses, knowing guests would be disappointed with their experiences. Retained as a consultant, Indigo embarked on a comprehensive, $13 million capital improvement and management plan to renovate and re-brand both golf courses, and re-establish Ka’anapali as a leading golf destination. Indigo was subsequently selected to oversee implementation of the improvements and operate the Ka’anapali golf courses upon foreclosure.

Our work included renovating all greens, tees and bunkers; installing new cart paths and a new irrigation system on the Kai course; and re-grassing the fairways, roughs and practice facility with 419 Bermuda on the Royal course. We also planned and executed a public relations campaign to draw international attention back to Ka’anapali. Results showed quickly on the Royal and Kai courses: tour stops, TV contracts, high rankings, spending tourists, record rounds and solid financial returns.

RESULTS

Ka’anapali rebounded quickly on-course and on-air. The Ka’anapali SKINS Game brought Nicklaus, Palmer, Player, Watson, Norman, and Couples back to the course – along with their fans. ESPN’s international coverage returned much deserved media attention to Ka’anapali. Greens fee revenue increased 36% and rounds reached their highest totals in more than a decade.

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