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Saving Green Space

Falmouth Country Club was purchased by the Town of Falmouth in 2005 to preserve the open space from development.

BACKGROUND

Falmouth Country Club was purchased by the Town of Falmouth in 2005 to preserve the open space from development. Indigo Golf Partners was simultaneously selected as the operator and has worked closely with the Town to establish a bona fide model for private-public partnerships. The success of this agreement was highlighted during the Massachusetts Inspector General’s review as a desired structure for municipal golf operations.

IMPLEMENTATION

The Indigo Golf Partners team immediately recognized the entire facility was underutilized. Indigo Golf Partners' core focus was to increase activities and participation, including rounds of golf, and engage the community. A survey of local competition helped Indigo Golf Partners determine upgrades the facility would need to add new golfers and woo old golfers back to the fold.

We place the highest value on stellar client service and improved course conditions. The team introduced its proprietary ACE the GUEST Experience™ training program. Each employee would commit to providing top-level service to each and every guest, every single day.

It didn’t take long for Indigo Golf Partners to show results at Falmouth. Indigo Golf Partners immediately engaged the community with a very successful “kids play free with paying adult” program, garnering 8,000 additional rounds by utilizing historically unfilled tee times throughout the day – not just weekdays after 3 pm.

RESULTS

Today, Falmouth Country Club is neither a political nor financial burden on the Town. Indigo Golf Partners has delivered $5.75MM to the Town via lease and incentive payments. Greenspace was preserved and the Town boasts an extremely desirable amenity – a 27-hole, year-round public golf course not far from the Atlantic beaches, cranberry bogs and all that defines Cape Cod.

“Those who haven’t visited Falmouth in more than a decade because they considered it too easy and dull would not recognize the place. Now managed by Indigo Golf Partners, Falmouth has changed – for the better.” – The Cape Cod Times

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