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Supercharging Performance and Experience

The Morris County Park Commission owns four golf courses totaling 90 holes of golf.

BACKGROUND

The Morris County Park Commission owns four golf courses totaling 90 holes of golf. County leadership recognized they were an asset to the community; however, the financial performance was not providing adequate capital reinvestment amid declining conditions.

Berkshire Valley Golf Course was the crown jewel of the portfolio, but like many municipal golf courses, the facility’s needs far outweighed its budget. The Morris County Park Commission issued an RFP seeking help from an experienced management company to set the course on a positive track.

IMPLEMENTATION

Indigo Golf Partners was selected to manage all aspects of Berkshire Valley. Our agronomy team went to work to upgrade conditions, putting dollars where they would see the biggest and fastest returns. Every other Indigo Golf Partners department took part in a transition that was seamless for the golfers.

  • Maintenance crews rehabbed the facility, making it much more appealing.
  • Indigo Golf Partners' marketing team aggressively campaigned to bring golfers back and attract new ones.
  • Our sales team increased bookings of outings, banquets and corporate meetings.
  • We installed a proprietary operations platform to include all accounting, benchmarking and tracking processes.

Our ACE the Guest Experience™ guest service training program showed golfers right away that a new management team was in place. Indigo Golf Partners' on-site team, working closely with regional operations, marketing and agronomic personnel, have enhanced course conditions, improved guest services and right-sized spending.

RESULTS

Both Indigo Golf Partners and the County viewed the initial management as a huge success, and we subsequently entered into a long-term agreement to manage the three additional Morris County golf facilities.

To say the results in the initial year of Indigo Golf Partners' operation were astounding is not an overstatement. After the first year managing all four golf courses for commission, Indigo Golf Partners generated a $1,400,000 annual improvement for the County.

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About the Author
With 30 years’ experience in golf, Mike oversees Indigo Golf Partners growth plans and specific lease, acquisition, consulting and third-party management opportunities. He enjoys an invaluable talent of dissecting ways golf courses, country clubs and resorts can create significant new revenue and save expenses without compromise to quality. Previously, Mike managed the company’s vast southeast portfolio. A PGA member, he is a graduate of Mississippi State University, an avid cyclist and diehard college football fan.