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Healthy Course Improvements Increased Bottom-Line

Clark County owns the 18-hole Tri-Mountain Golf Course just north of Portland, Oregon.

BACKGROUND

Clark County owns the 18-hole Tri-Mountain Golf Course just north of Portland, Oregon. After several years of unsuccessful concession arrangements with local providers, Clark County sought a management company with a proven track record. Indigo Golf Partners was selected to assume operation of Tri-Mountain Golf Course.

IMPLEMENTATION

Indigo Golf Partners focused immediately on the food-and-beverage opportunity:

  • Renovating the snack bar
  • Overhauling the menu with value-priced items
  • Reducing COGS
  • Implementing money-saving partnerships
  • Right-sizing the expense model
  • Introducing ACE the Guest Experience™

The Indigo Golf Partners on-site management team also attacked course conditions. It worked closely our regional agronomy and operations managers to:

  • Establish short- and long-term agronomic plans
  • Design cost-effective turf and facility purchasing programs
  • Develop agronomic partnerships to sustain reduced pricing
  • Re-configure tees and repair fairways

Our marketing team used Indigo Golf Partners' proprietary systems to:

  • Create new events and programs for existing golfers
  • Design marketing collateral to attract new golfers
  • Mount targeted e-mail campaigns
  • Offer player development cards and membership programs
  • Develop programs for kids, women and first-time golfers

RESULTS

The initial 10-year agreement proved to be a huge success. Rounds and revenue substantially increased and Indigo Golf Partners provided a healthy improvement to the bottom-line for the county. This result led Indigo Golf Partners and the County to enter into another long-term agreement.

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About the Author
With 30 years’ experience in golf, Mike oversees Indigo Golf Partners growth plans and specific lease, acquisition, consulting and third-party management opportunities. He enjoys an invaluable talent of dissecting ways golf courses, country clubs and resorts can create significant new revenue and save expenses without compromise to quality. Previously, Mike managed the company’s vast southeast portfolio. A PGA member, he is a graduate of Mississippi State University, an avid cyclist and diehard college football fan.